Summer Games Fest was supposed to be this big, splashy affair, right? But then Ian Proulx, CEO of 1047 Games, stepped up wearing this hat—yeah, a hat. But not just any hat. It said “Make FPS Great Again.” And if that sounds a bit… familiar, it’s because it is. A little too close to some political stuff that’s been, well, everywhere. Honestly, what was he thinking?
So here’s the deal: Ian hopped on Twitter—because where else do people apologize these days?—and admitted the whole hat thing was meant to be a marketing moment. “We needed something to grab attention,” he said. And grab it they did, just maybe not the way they wanted. He even admitted, “I’m not an idiot,” acknowledging he knew it might stir things up. Ya think?
But there’s more to it. All this went down while the National Guard was in LA because of the anti-ICE protests—like the whole climate was already tense and then, bam, this. People were really not feeling it, and Ian didn’t apologize right away. Nope. Took him a minute.
Finally, he’s on video saying he’s sorry. He meant it. Maybe. Who knows, right? He mentioned something about their message being “a meme that was stating our truth.” Uhh, okay. But now he gets that the community split over this. Divided. And he feels bad. Says he’s sorry for that, at least.
But seriously, hats and politics? Maybe not the best combo for a gaming fest.
